Use Media Relations to Generate Qualified Leads - $0.00
You’d be shocked at how often we hear this. It makes us sad.
It’s not good for the industry. It’s not good for the profession. And it’s certainly not good for our peers.
Because of that—and because Gini Dietrich started a business with the idea that PR can and should be measured—we have developed a process that allows media relations to generate qualified leads for the sales team.
The backbone of the tactic is the same: You are building relationships with human beings who can produce influential pieces. But the way you track effectiveness and bring qualified leads into the fold is a bit of marketing and sales combined with the more traditional PR.
With this on-demand video, learn how to use media relations to generate qualified leads.
Your sales team will love you. Your chief financial officer will love you. Your executive team will love you. And we will begin to change people’s perceptions of PR.
What You Will Learn
- A review of the three-pronged media relations approach for awareness, SEO, and lead generation
- How to drive qualified leads to your website or blog to prove PR is an investment, not an expense
- How to use media relations to drive sales
- How to use the PESO model to bring it all together
- What to measure and how to track effectiveness
If you download and watch this webinar, you need to be prepared to do some work. Please come with one keyword or phrase that is important to your business (see the PR metrics article Gini wrote, for an example).
And, as always, if you have any questions, let us know!
About Gini Dietrich
The founder and CEO of Arment Dietrich, author of Spin Sucks, co-author of Marketing in the Round, co-host of Inside PR, and creator and publisher of Spin Sucks the blog, she juggles a fairly grueling travel schedule chock full of keynotes, half- and full-day workshops, panel discussions, and other speaking engagements.
Phew! I’m tired just writing that! We get to spend every day with her. Now you get to spend an hour with her and join us in wondering if she’s robot or human.