Shift to a Strategic Mindset

Social Media and PR: Eight New Practices For the PR Professional

February live webinar

Thursday, February 23, 2012

11 am to 12 pm CST 

Social media has helped to reignite the PR profession.

PR professionals are expanding their roles, as they shift from communication facilitators and handlers to strategic PR champions and influencers.  They are taking on new responsibilities in their organizations, which are not only exciting, but also challenging.

When PR meets social media, professionals have the opportunity to expand their practices. 

In this one-hour webinar, Deirdre Breakenridge focuses on shifting the PR mindset from tactics to strategy by creating more efficient processes and internal collaboration, increasing the guidance over new media communications, analyzing relationships to build stronger connections, averting crisis with proactive measures, and creating benchmark measurements to reveal valuable outcomes for business executives. 

What you'll learn:

• Spearhead a team of social media visionaries and strategist who will participate in audits, policy development, and social governance.
• Focus on a strategy that fosters greater employee collaboration and innovation for more productive communication affect.
• Develop a more structured approach to social media sharing across the organization.
• Plan for all levels of crisis escalation by developing strategies, which identify the key players and build a seamless listen/evaluate/respond approach to crisis.
• Enhance relationships by visualizing connections and fostering different interactions.
• Build a program offering executives the metrics they expect vs. the program analytics to show varying levels of participation.

This intermediate session is for you if:

• You participate in social media and need to take it to the next level in your organization.
• You want to break down the silos and integrate social media and PR with other marketing disciplines.
• You have been using social media tactically and need a more strategic approach for your company.

Why we love Deirdre:

Deirdre is chief executive officer at Pure Performance Communications and has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America, and the World Bank. 

She is the author of four Financial Times books.

Her book, “Putting the Public Back in Public Relations,” published in March 2009 and is available in major bookstores and online.

Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” comes out in April 2012 (Pearson).

She also writes a very smart blog called PR 2.0 Strategies.  

It's time to change your mindset, and learn how to use social on the inside first, which results in greater results externally with the public.

We hope you'll join us for this lively and interactive one-hour session. 

This is a working session and we welcome your questions beforehand, so that we can help tailor the content to fit your specific needs. You can email them to Lisa Gerber ahead of time so they can be incorporated into the presentation.

Alternatively, you can ask questions and answers throughout the hour, and 15 minutes at the end.

Available on-demand: If you are unable to make it, you can still register and receive a video archive of the session.

COST IS $50 

Please note: Because Spin Sucks Pro is still in beta, the link to the webinar does not automatically send. We will send it to you, upon confirmation of payment, Monday through Friday, between 8 a.m. and 6 p.m. CT.