We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Communication | July 9, 2026
The Application Gap Has Always Been There. We Just Kept Paying for It.
Learning the PESO Model® and implementing it are not synonymous. Shelly Verkamp explains how the Spin Sucks university partnership remedies the application gap.
Communication | July 7, 2026
CMOs Don’t Have an Influence Problem. They Have an Operating System Problem.
Gini Dietrich describes why CMOs are losing C-suite influence—and why the missing operating system, not short-term thinking, is the real cause.
Communication | July 2, 2026
The Devil Wears the PESO Model®: Why Most Companies Fake Integration
Most brands think they’re running the PESO Model. They’re not. Aquila Mendez-Valdez shares 3 signs that separate real integration from a very expensive costume.
Communication | June 30, 2026
Inside the PESO Model® Certification
Gini Dietrich takes you inside the rebuilt PESO Model® Certification—what changed, why, what’s included, and who it’s actually for.
Communication | June 25, 2026
The First Question Every Integrated Campaign Should Answer
The best integrated campaigns don’t begin with tactics. Travis Claytor explains how owned media creates the foundation for lasting visibility.
Communication | June 23, 2026
The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System
Gini Dietrich diagnoses the Peppa Pig pregnancy campaign through the PESO Model® Operating System lens—a masterclass in integration, and a lesson in why a campaign still isn’t a system.
Artificial Intelligence | June 18, 2026
My Job Changed and Nobody Told Me: What AI Visibility Means for Marketers
AI Visibility has changed the role of marketing and comms pros across paid, earned, owned, and shared media. Here’s what you need to know about the changes.
Communication | June 16, 2026
The 4 PR and Marketing Metrics that Matter for AI Visibility
Gini Dietrich reveals the 4 metrics that matter for AI visibility in 2026—and why impressions, reach, and AVEs won’t survive your next budget meeting.
Communication | June 11, 2026
Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not)
Most teams mistake coordination for PESO Model® integration. Learn about the necessary behaviors, shared accountability, and metrics that compound.
Communication | June 9, 2026
Your Measurement Problem isn’t Really a Measurement Problem
Gini Dietrich explains why enterprise readiness is a system question, not a measurement question—and how to win the budget conversation
Communication | June 4, 2026
The Real Reason Organizations Struggle to Build Brand Trust
Brand trust isn’t built through endless content. Travis Claytor explains how emotionally connected, integrated marketing will set you apart.
Communication | June 2, 2026
The Visibility Gap: Two Halves, One Operating System Problem
Google’s I/O announcement made AI search official. But there’s a second visibility gap nobody’s naming. Gini Dietrich helps you close both.
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Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.