Media Relations Measurement

Straight Talk On the Media

Thursday, October 27
11 a.m. Central

(That's 9 a.m. PT, 10 a.m. MT, and noon ET...for the time zone-challenged)

As the media landscape continues to evolve, PR and communications professionals can no longer afford to ignore the affect of measurement on achieving social media and media relations goals. Reporting is not only imperative for retaining existing clients, but also is a powerful tool for establishing and leveraging new business opportunities and capitalizing on expertise.

Join Johna Burke, senior vice president, BurrellesLuce, for this one-hour webinar moderated by Gini Dietrich, Spin Sucks Pro.

What you'll learn:

• The Barcelona Principles and how they are shaping measurement today.
• Which metrics to apply based on traditional and digital media results.
• How to expand brand awareness and translate it back to business objectives.
• The BEST Yelp review you've ever seen.

We love Johna and asked her to host this webinar because she's an excellent speaker with great energy and a no BS way of presenting a topic that can be difficult to understand and grasp. She is funny and super, super smart. In fact her Google + bio simply states, "Eats Fruit Loops," which we know is true because we've seen her do it. And she's kind of a Fruit Loop herself... you know they say you are what you eat.

Johna has been in the media monitoring and measurement business for nine years, joining BurrellesLuce in 2000. Before that, she was a client. She was the PR and IR director at U-Haul International for nearly 11 years. Then she chose to help her former peers become more efficient and effective. In the PR industry, she is a trusted advisor and enthusiastic speaker on best practices in public relations. She is also a master at Seinfeld trivia.

We hope you'll join us for this one-hour session, complete with questions and answers.

This is a working session and we welcome your questions beforehand, so that we can help tailor the content to fit your specific needs. You can email them to Lisa Gerber ahead of time so they can be incorporated into the presentation.

Alternatively, you can ask questions and answers throughout the hour, and 15 minutes at the end.

Available on-demand: If you are unable to make it, you can still register and receive a video archive of the session.

Cost is $50

Please note: Because Spin Sucks Pro is still in private beta, the link to the webinar does not automatically send. We will send it to you, upon confirmation of payment, Monday through Friday, between 8 a.m. and 6 p.m. CT.