Humanize: Create a People-Centric Organization

For a successful approach in the social media world

Knowing the tools of social media is a must for successful marketing these days, but most organizations still don't understand how to be organic, and to drop the commercialism.

In their new book, Humanize, Jamie Notter and Maddie Grant show us that the real promise of social media is the way it teaches us a whole new way of doing business. In this webinar, Jamie and Maddie will review how introducing the more 'human' elements of being open, trustworthy, generative, and courageous into your organization can increase performance and effectiveness. 

The program will explore the first element, open, in more specific detail, including a practical discussion of how being open actually plays out through a more decentralized culture, internal processes rooted in systems thinking, and individual behavior that is marked by real ownership. 

What you'll learn: 

• Understand how the principles behind social media's success are more important than the tactical tools.
• Better understand the pitfalls of traditional management techniques, even if they are labeled as 'best practices.'
• Identify ways to make your organization more human at the level of culture, process, and behavior.
• Develop strategies for embracing decentralization, designing processes that are more systems friendly, and getting more ownership from your employees. 

This intermediate session is for you if:

• You lead a team (or a client) and want to shift the culture to adapt to the new media. 
• You are coming across hurdles to doing social media management, and want to understand why.
• Your organization is large enough to face challenges around internal structure and process.
• You see how social media is changing the business world and want to know more about how to take advantage of that. 

Our organizations need to become more human in order to flourish in a social world; and it starts with each one of us. 

We hope you enjoy lively and interactive one-hour session.

Cost: $50