Joe Cardillo

Visuals that Stick - $0.00

Thursday, September 11th

12:00 Noon, EST

The Internet is fast becoming a landscape dominated by visual images, and visual communication is outpacing more traditional text driven formats.

Enter: Visuals that Stick, hosted by Joe Cardillo.

Why this explosion of images and videos? The crazy success of Pinterest and Instagram?

Because consumers are visual creatures.

Fact: The brain processes images 60,000 times faster than text. And between 65 and 85 percent of people describe themselves as “visual learners,” who form meaning and organize their thoughts based on what they see more so than what they read.

Visual content can influence not only your customers’ emotions, but also their purchasing decisions.

And there’s more to a successful visual marketing campaign than slapping up a few infographics and bad stock photos.

We’re constantly told things like “photos get more engagement” and that we should be using more of them, a lot more.

However, ‘more’ doesn’t necessarily equal quality, and sadly, the online space is quickly filling up with junk.

How can you stand out in a sea of competing imagery. How can your efforts reach the eyeballs – and the wallets – of the customers you need to help grow your organization?

What You Will Learn

On this webinar we’ll take a look at the specific kinds of imagery audiences respond to and remember most – including the psychology of color, illustrations, human recognizable objects, and embedded stories.

Expect to walk away with relevant examples, and a quick checklist that you can use to see if the visual content you are feeding into your marketing / branding efforts will truly stick with your audiences.

 

Joe CardilloJoe Cardillo kind of does everything. A product, ops, marketing guy formerly with the content marketing organization Visual.ly, he’s recently jumped into journalism, doing comms & strategy for The New Mexico Compass. He also moonlights for startups in content, growth, and analytics.

He digs media, design, data, PR/marketing, rocanroll, anything science’y, and thinking about how to become a better human.

You can find Joe on Twitter, Google+, and Medium.