SEO 101

SEO 101: The Secrets of Search Engine Optimization - $0.00

“I took a three hour SEO bootcamp class and I swear I learned more from Andy in five minutes.”

– A. B.

So, we all hear the term bandied about, by marketers, copywriters, ad guys, and webmasters: SEO.

But what the heck is SEO, exactly?

Turns out it’s kind of self-explanatory: SEO stands for “search engine optimization.” In other words, the process of getting traffic from free, organic, editorial or natural listings on search engines.

It’s your site. Showing up at the top of the list. Simple, right?

Wrong. Between Google’s seemingly constant algorithm changes, a massive number of organizations and brands all optimizing for a finite number of relevant keywords, and Joe Public’s rather ‘creative’ use of search terms, rising to the top has become increasingly difficult.

But have no fear!! One of the most brilliant minds in web-search and content marketing is here to being you back to the basics.

Orbit Media’s Andy Crestodina presents SEO 101: The Secrets of Search Engine Optimization – combining 12 years of SEO experience with best practices from Google’s own Webmaster blog.

Have you ever asked yourself: Why do some sites rank higher than others? How can you get more traffic from search engines? Why are SEO pros suddenly acting like PR people? We’ll talk about these concerns and more.

Andy covers the following important components of successful SEO:

      • Keywords and keyphrases, both research and usage
      • Writing and relevance, in the age of content marketing
      • And links, credibility, and competition

This webinar brings you the latest research, best practices, and how-to practical instructions, including the most effective use of Analytics for SEO.

Andy Crestodina is the strategic director of Orbit Media, a web design company in Chicago. He’s also the author of Content Chemistry, An Illustrated Guide to Content Marketing. During the last 12 years, Andy has provided web strategy advice to more than 1,000 businesses. When he’s not thinking about content strategy and SEO, you might find him scuba diving, chatting about Asian Language and Literature, or saving some trees as a certified Chicago Treekeeper.