Build Your Online Community

We hear this question a lot: What is the secret to building an engaged community? In this one-hour video, Gini Dietrich, CEO of Arment Dietrich, lead blogger at Spin Sucks, founder of Spin Sucks Pro, and co-author of Marketing in the Round, shares with you a tactical approach to growing your online community. You’ve already […]

Create a People-Centric Organization

Knowing the tools of social media is a must for successful marketing these days, but most organizations still don’t understand how to be organic, and to drop the commercialism. In their new book, Humanize, Jamie Notter and Maddie Grant show us that the real promise of social media is the way it teaches us a whole new way of doing […]

SEO Insights for Online Marketing

Ever wonder how search engines work? If you’re at all judged by the performance of your business, your marketing efforts, or a specific product line, you are likely affected by how search engines treat your web property. In this one-hour webinar we walk you through the basics of how search engines work, what criteria are […]

Measuring Media Relations

As the media landscape continues to evolve, PR and communications professionals can no longer afford to ignore the impact of measurement on achieving social media and media relations goals. Reporting is not only imperative for retaining existing clients, but also is a powerful tool for establishing and leveraging new business opportunities and capitalizing on expertise. […]

Master the Blog Lists

Who doesn’t like a good list these days? The truth is, using list posts as a tactic in your blogging style arsenal is one of the most effective ways to draw attention from your existing readers and attract new subscribers from your Google traffic. Creating and publishing lists of resources or tools, other people and […]

Drown Your Sales Team in Leads from Webinars

The fact is you should be doing webinars if you are not already. They can be a key component to any marketer’s content strategy but there is a lot involved between deciding you want to ‘do’ a webinar and executing one that drowns your sales team in leads. So where do you start and how […]

Crisis Communications

Are you in denial about your crisis communication plan? You have one, but have you reviewed it with your staff; are you prepared? Truth be told, we probably all could use some constant reinforcement in our crisis communications skills. We don’t get to practice them enough, thankfully, but we need to be on our toes […]

Socialize Your Newsroom

More than 75 percent of consumers get their news through social media channels and visit the corporate web site or online newsroom to find out more information. Approximately 90 percent of those on social media channels use Twitter or Facebook as a primary source of news and information. With crazy growing numbers like these, companies […]

The Marketing Agency Blueprint

Change is not always easy, but it is inevitable. In the coming years, the marketing-services industry will be transformed. Traditional firms unable or unwilling to evolve will fade, and a new category of disruptive hybrid agencies will rise to prominence. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive […]

Social Media Primer

Just getting started in social media? Tasked with convincing executives and/or other colleagues of its merits? Don’t know where to begin? Then this book is for you. The book covers: An intro to social media. Where social media belongs and best practices. Measurement and return-on-investment. How much time should be devoted. The do’s and don’ts. […]