measure what matters

Measure What Matters with Google Analytics - $50.00

Tim Frick is going to help take your Google analytics to the next level. It’s time to stop tracking ego-centered metrics and look at what really matters.

Are you ready?

Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this session Tim shares an in-depth look at measuring what defines online success for your business or organization.

You will learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and how to make informed decisions regarding where to focus efforts moving forward.

You Will Learn

  • Important metrics vs. ‘fluff’ metrics for content marketing
  • How to track social media and content sharing performance
  • How to connect email campaigns to website performance
  • How to create actionable insights that drive content marketing efforts over time

Tim will take you beyond mere reporting of data by pulling insights that tie into helping you achieve your marketing and business goals.

Download the on-demand video now.

Tim Frick is the owner of Mightybytes and author of Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing which are both used at higher learning institutions across the U.S. and Europe. He regularly presents at conferences, offering workshops on various aspects of marketing, digital media, social responsibility, and entrepreneurship. We also think it’s cool he is an avid road cyclist and sits on the board of Climate Ride, the national bike ride for sustainable solutions.