Jay Baer & Youtility: Why Your Marketing Needs to be About Help, Not Hype - $0.00
Well, when you can get a quote like this one…
“Jay Baer attracted so many people to his session that it looked like a Springsteen concert. Of our 70+ speakers at Content Marketing World this year, Jay ranked #1. Whenever there is a keynote opportunity, I always think of Jay first.” Joe Pulizzi, President, Content Marketing Institute
…it’s safe to say, you’re doing something right! 🙂
And Jay Baer most definitely is. Aside from being an all around nice guy, he’s an acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant – indeed, Jay Baer is the real deal.
Jay founded his hugely successful content marketing blog, Convince and Convert, in 2008. He knows marketing. He knows content. And he knows the sales game. In fact, his latest book, Youtility: Why Smart Marketing Is About Help, Not Hype touches on all three, and then some.
In today’s hyper-competitive, Internet driven marketing environment, you’re not only competing for attention only against other, similar products. You’re competing for attention against everything. You’re competing against your customers’ friends and family, as well as viral videos and cute kitties and puppies. To win attention these days you must ask a different question: “How can we help?”
As he says, “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.” This is Youtility.
In this webinar, you’ll learn the methodology behind the book, as well as how to turn your marketing into a Youtility.
Jay Baer has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.
At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. He also buys all the drinks.