Gini Dietrich

Intimate and Interactive: Gini Dietrich on Starting Your Own Business - $249.00

Tuesday, July 29th

12:00 Noon, EST

If anyone can guide a person through the peaks and valleys of starting your own business – from scratch – it’s Gini Dietrich.

Tthis webinar is the first in a series that will take you from A to Z in your quest to become an entrepreneur.

A little more than nine years ago, Gini launched Chicago-based  integrated marketing communications firm, Arment Dietrich and, nearly eight years ago, she launched Spin Sucks, which is now the number one communications blog in the world.

Transitioning from a full-time job to the life of an entrepreneur is not a decision to be made lightly.

In fact, it’s a downright frightening proposition.

BUT with the right plans in place, it can be done.

What You Will Learn

How do you know the time is right for you to venture out on your own, and become an entrepreneur?

While there’s no magic wand to wave to give you that answer, there are many questions you can ask yourself to get closer to a decision:

  • Is there a big enough market for what you do?
  • How long can you tread water before making money?
  • How, in fact, does the money part work?
  • Do potential customers have the money to spend?
  • Why should they choose you over an established business?
  • Should you raise money?
  • When is it time to hire people? And who should you hire?
  • What kinds of benefits should you provide?
  • What’s the hardest part about going out on your own?

Gini will help you determine if going out on your own is the right thing and, if it is, help you create the plan so you feel comfortable giving your notice to your current employer with the confidence you can still make your mortgage.

This roundtable conversation will give you intimate access to one of the most innovative entrepreneurs in America today.

Cost: $249

Limit: 10 people

Gini DietrichGini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated digital communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. The author of Spin Sucks and the co-author of Marketing in the Round, she also co-hosts Inside PR with Martin Waxman and Joe Thornley.