Pitching Secrets

Media Relations

You’re not quite there. It’s kind of a pain to get registered, but we’ve outlined the steps below to make it a little easier. We can add glitter and rainbows, if that helps. Click the blue “add to cart” button below. It will then change to “checkout.” Click that. Either login or create a new account. […]

Use Media Relations to Generate Qualified Leads

Use Media Relations to Generate Qualified Leads

One of the biggest complaints we hear from prospective clients is, “We hired a PR firm, spent $5,000 a month, and got nothing.” You’d be shocked at how often we hear this. It makes us sad. It’s not good for the industry. It’s not good for the profession. And it’s certainly not good for our […]

Want to Get Private Communications Coaching?

We are launching a small coaching group where I can offer a lot of individual attention to each person and teach you the strategies and methodologies that have made us the number one PR blog in the world. The coaching group will meet via video conferencing twice a month, have a private group where you can […]

Use Media Relations for Search Engine Optimization


It used to be we had to rely on search engine optimization experts to do their magic on the back-end of our websites. And it really did feel like magic. Unless you understood HTML and CSS and stylesheets and meta descriptions and tags and alt text and more, it was way over your head. But today, […]

You Can Call Me Boss: How Smart Measurement Can Take You from the Break Room to the Board Room


A few weeks ago, we featured Shonali Burke on the Spin Sucks Inquisition. During the commenting that commenced, we may have suggested she host a webinar for us so everyone could experience her gorgeous lilt (OK…and her wicked smart brain). And she agreed! In this on-demand video, she talks about one of the things that […]

How to Write Blog Posts that Get Read and Shared

Gini Dietrich

Let’s face it, Gini Dietrich is a pretty good blogger. In the eight years plus that Spin Sucks has been publishing, she’s penned *roughly* 2,000 blog posts. And that’s not counting all the guest posts and columns she’s written for others over the years! So, the odds are pretty good that with that record, she’s […]

How Does Social Media Affect SEO?


Andy’s back! Andy’s back! Ok, it’s clear we like Mr. Crestodina—a lot. In fact, he’s delivered some of our most popular webinars of 2014. So, what better way to kick off a brand new year than with him at the helm of our first webinar of 2015! How Does Social Media Affect SEO? In this video, […]

No, Really, Ask Gini Anything!!

Gini Dietrich

So, admit it, you’ve always wanted to know Gini Dietrich’s show size! Or, what her favorite recipe is. How she ended up in Chicago, all the way from Salt Lake City, Utah. Her beauty secrets! And the back story on her Robert Downey, Jr., obsession. Or, maybe you want to actually learn a thing or two […]

Strategy 101: Planning for Success

Benson Hendrix

Working with a new client or a new company is exciting! They trust you to tell their story, to communicate with their audience (or help them build a new one), and help them success as an organization. Usually you can’t wait! You want to jump right in and get to work. But before you start looking for story […]

Intranets, Internal Communications, and Building Social Capital

Shel Holtz

What is the purpose of an Internal Communications department? To keep employees informed, of course, and to help them connect the work they do in their jobs to the bigger picture. But as businesses operate in an increasingly social and digital environment, the employee communications function should be expanding its role to ease the transition […]