About

Fight Against Destructive Spin

Spin Sucks the blog was launched in 2006. Its goal? To change people’s perceptions about the PR industry.

It was a simple premise, really.

Tired of this reaction – “Oh, you’re a spin doctor!” – when asked what they did for a living, the team at Arment Dietrich aimed to launch a calculated “Fight Against Destructive Spin!” And we all know that ‘spin’ doesn’t just take place in PR land.

Whether poking sharp sticks at the absurdity that is sometimes national politics; weighing the pros and cons of building or buying an online community; or dissecting the latest digital social media PR debacle, the Spin Sucks team’s aim was to provide top notch, ethical commentary and analysis to their readership.

Now, they’re taking those same high standards to another level.

Spin Sucks Pro takes over where Spin Sucks leaves off, providing you with members-only access to high level, digital PR and marketing ‘courses through content’.

From social media to SEO, webinars to web analytics, blogging to podcasts to video – you choose the subject matter and course level that suits your personal level of expertise.

  • Brainstorm, think, innovate, and envision your next integrated campaign with the help of other Spin Sucks Pros.
  • Join the community and dive into forums, discussion groups, Q&As, and special online, live events.
  • Experience monthly webinars with high calibre industry thought leaders, as well as informative video tutorials, in-depth case studies and the latest eBooks.

Want to date for awhile before getting hitched? We even have a convenient a la carte option, so you can try before you buy.

Join Spin Sucks Pro. Create a professional development path that works best for you – to advance your career, your business, and your PR and marketing goals.

Let’s “Fight Against Destructive Spin!” together!